Between Lens and Algorithm:
Our Journey with AI-Hybrid Filmmaking
Across film, fashion and advertising, the craft of image-making is widening: the same camera-led practice now reaches into algorithms and machine learning.
We don’t see AI as a replacement for film.
We treat it as material - another texture to shape with intent.
Where it began
Our first steps were modest: product macro shots extended with AI. Light, form, surface. In parallel, we tested an entirely AI-generated jewellery spec ad - a compact short where reflections, textures and motion were imagined rather than filmed. It became a sandbox for us to explore aesthetics, refine our prompts, and fold AI tools into our post-production workflow.
Testing the future through AI-generated shorts
We’ve developed fully AI-generated shorts-compact pieces that distil a single idea. Think of them as storyboards in motion: fast creative sprints that let us and our clients test tone, pacing and narrative before a full production. These micro-films aren’t the destination; they’re blueprints, for now.
What this means for brands
In practice, AI-hybrid production has unlocked three things:
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Speed
Multiple variants can be produced for testing, without multiplying shoot days.
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Scale
From one master asset, deliver cut-downs and platform-ready versions in hours, not weeks.
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Limits & guardrails
AI can artefact, warp and vary across runs. We set hard guardrails, bin weak passes, and finish by hand for brand-safe results.
Our position today
For us, AI isn’t spectacle. It’s a way to elevate design-led storytelling and help brands speak faster and sharper - with restraint and curation, never a gimmick.
The invitation
For collaborators - whether brands, agencies or fellow creatives - this is an open invitation. Bring us your product, your campaign, your challenge. We’ll design the hybrid workflow that fits: part analogue, part algorithm, all intentional.
Acalia Studios remains a production house grounded in film craft. What has changed is our palette. And today, that palette includes AI.
A minimal, tactile look inside the making of FUMME jewellery.
We created a six-part vertical series that brings FUMME’s workshop to the forefront. Each short isolates a single moment of making—heat, form, pressure, finish—to translate fine craftsmanship into a clear, modern brand language.
The films are built for performance across social and e-commerce, with consistent pacing, sound design, and colour to feel unmistakably FUMME.
Collaborating with New York-based Liebers Studio, celebrated for bespoke, innovative designs, we undertook their SS25 campaign featuring Ewa Witkowska. Our role encompassed comprehensive video production, postproduction and sounddesign — alongside managing the full-scale e-commerce visual production necessary to bring the collection to life online.
The campaign's fusion of modern elegance received high-profile recognition and garnered significant editorial coverage, notably being featured in Vogue Polska, highlighting the cohesive visual identity we helped establish across platforms.
Creative Direction & Photography: Edyta Chachulska @edyta_chachulska
Photography Assistant: Aleksander Balcerek @calywskowronkach
Director/DOP: Gabriel Szałyga @szage
2nd Unit: Marcin Skotnicki @martini_t.b.s
Postproduction: Acalia Studios @acalia.studios
Talent: Ewa Witkowska @ewa._witkowska / Division Model @divisionmodel
Stylist: Anna Dobrzańska @ankadobrzanska
Makeup: Sandra Broniszewska @sandra.broniszewska
Hair: Kacper Raczkowski @kacper_raczkowski_official
Set Design: Piotr Piwowar @dzzikidzzik
We also handled the full-scale e-commerce video production for the campaign, creating a cohesive visual identity for the brand's online presence.
Explore more of our work at Liebers Studio.
For Fumme, we conceived and executed a campaign centered on minimalist luxury. Our process, from initial concept to final delivery, aimed to distill the brand's authentic spirit and fine craftsmanship into a compelling visual narrative.
We extended this aesthetic precision to the full-scale e-commerce production, ensuring a seamlessly integrated online presence for Fumme across all digital touchpoints.
Visit Fumme at Fumme.
From global campaigns to intimate, art-driven pieces, our focus lies in high-end branded content, music films, and editorial storytelling. We collaborate with brands and artists to create visuals that captivate and endure.
Trusted by agencies and brands including Żywiec Męskie Granie, Fumme Jewellery and Liebers Studio, with work featured in Vogue Polska.
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